Wednesday, March 25, 2009

Hog River Journal in for a name change

When it started seven years ago, the Hog River Journal focused on the history of Hartford and surrounding towns. The name reflected the emphasis on Hartford, since Hog River was a 19th-century nickname for the city's Park River. But over time, the magazine's focus has widened to include all of Connecticut, making the name something of a head-scratcher for potential new readers and advertisers.

So how does "Connecticut Explored" sound? Publisher Elizabeth J. Normen revealed the "likely" new name of the magazine to Larry Bloom, who wrote about it recently in the Connecticut section of The New York Times.